How to Sell a WordPress Theme at ThemeForest - hiserotile1968

Umteen web designers are surely thinking of trying to sell their templates at the famous Envato marketplace, and or s are already succeeded in doing sol. In this clause, I would like to share my experience in developing and selling templates at ThemeForest.

On that point is rather much of information all but Envato, but one stool rarely come crosswise a detailed process of preparing projects. I, many multiplication, overturned for advice and aid to successful developers marketing at ThemeForest. Fortunately, there are citizenry ready to help without whatsoever compensation. I hope my article will also be of use and will bedevil whatsoever light on theme producing.

How It All Got Started

My small studio apartment has been engaged in digital production (developing websites and mobile applications) for single years already. We started developing a template upon advice given aside my protagonist. He once said that it was a pregnant elbow room for a small studio apartment to make some supererogatory income and that very few efforts would comprise required for this. I liked the idea of having some excess income by using my studio resources which are not engaged in current projects. But, at that time I had no idea how much prison term I would have to pass to the moment our first-class honours degree template bequeath be on hand at ThemeForest. It took us almost 1 year and a half to initiate selling. However, this exceptional case is perfectly individual and is not deserving beingness targeted. I know examples of a more rapid success. Only let me talk in much details why we were striving for this and what difficulties we encountered in the process.

Research and Scheme Propagation

Having started a new project, we proceeded with the research, as intended. We examined all the categories at ThemeForest. The Entertainment category and Restaurant & Coffee bar subcategory seemed to be the most prepossessing for the States at that time. There were low competition and rather high sales.

Eating house & Cafe subcategory in real time:

As for the product, we focused on the WordPress subject because it generated higher earnings comparing to HTML template sales, Army of the Pure alone the PSD. Indeed we decided to concentrate on developing WordPress themes rather than doing land site layouts in Photoshop, though the last mentioned is one of the processes required for creating a website. Also, we did not try to satisfy in the HTML template, though coding is also one of the stages. But many resources state that the sanctioned PSD template is a green light for developing HTML (since the question of design is excluded), and after that is better to start developing the WordPress stem. We researched a range of blogs about template design and got to a finish that PSD templates category had a tougher moderation. Moderators in this category increase the aesthetic requirements for themes quality almost all 24-hour interval. But we were anyway committed to protrusive marketing our themes straight off the WordPress.

Just if you still decide to fill in a template into this category, you may be inspired by the resources at a lower place:

• www.siteinspire.com
• flatinspire.com
• www.awwwards.com
• www.webdesign-inspiration.com
• www.thebestdesigns.com
• thedesigninspiration.com/category/websites
• onepagelove.com

We started designing templates for restaurants, cafes, and bars. The physical process was as follows: we determined the amount of blocks required for this type of templates and the amount of money of variations for for each one detail blocking.

Having examined popular templates, we opted for the pursual website structure:

• Main Page
• Web log: Leftmost Sidebar Without sidebar
• Virtually us
• Dish Stentorian page
• Event: Events Full varlet Events List 2 Columns Events Lean 3 Columns Events Heel
• Menu: Computer menu 1 Fare 2 Menu 3 Menu 4 Carte du jour 5 Fare 6
• Contacts
• Dish Page
• Pageboy 404
• Reservation

In our popular opinion, it was sufficient to capture an commendation. Later on, we were planning to evolve the idea and add more and more new pages. The design was prepared quickly enough — it took us iii to four weeks. The project was being cooked away a single developer. We were doing the envision in the background because the main activenes was always our priority. After that, we started PSD-to-HTML developing, which took us tierce to four weeks and the selfsame amount of labor (one performing artist). Then, there was a more complex and time-consuming process — WordPress elaboration. Again, uncomparable developer, but this time back-end, managed to do the job in his free time within three months.

Then the metre for release has come. We prepared all the files reported to the Envato requirements, at least we thought we had fain everything properly. Usually, the review takes approximately 5–8 days. But in our case, it took more ii weeks.

Strong-arm appearance of our forward template:

We had to go through the moderation, willy-nilly. Information technology turned out to equal quite complex, especially for beginners. Below is the algorithmic rule for the process of reviewing templates by ThemeForest moderators.

We received a Hard rejection.

About "Rejections", Their Types and Reasons

What is the "Soft Rejection"?

When you buzz off "Soft Rejected" IT means that your cartesian product is almost ready for sales agreement at the marketplace, but minor improvements are needed. These improvements are delineate in the letter Oregon can be found in the exploiter instrument panel in Hidden Items incision in the Account tab.

You just postulate to read them carefully and correct/modify your theme accordingly.

"Soft Rejected" letter:

What is the "Hard Rejection"?

"Petrified Unloved" — the rejection of your template without any particular description of the issues. My advice would be not to surrender without putt up a fight. We conventional Hard Rejection dozens of times. Each time without explanation. Our first thought later Whispered Rejection was, "That's it! Bury about ThemeForest". But we still went to work over again on our template.

"Hard Jilted" missive:

Of course, it is difficult to continue working happening a template, if you experience no idea what is the cause of the Hard Rejection. But nary affair what, brawl not reach raised!

Reported to our experience, reasons for Trying Rejections Crataegus oxycantha be as follows:

• Your guide does not conform to the minimum beautiful standards of the marketplace, or it is not unique (for templates of PSD, HTML, WordPress categories)
• Various project problems (for templates of PSD, HTML, WordPress categories): Unequal shifts, Imperfect misprint-graphics (this is a common problem and moderators always pay special attention to it, care to details is the main principle for creating a PSD template)
• Lack of software documentation or incomplete documentation. The documentation Crataegus laevigata cost prepared by hand, but it would equal healthier to employ external services such as documenter
• Problems with the code. This is a very broad theatrical role. I wish go through the problems we own encountered in the incase with our template. Anyway, validators need to be used to substantiation the code: Hypertext mark-up language validator, CSS validator, WordPress Theme validator
• Use of unauthorized content. Freed stock nontextual matter resources are ok, merely they must exist catalogued both in the template description and documentation: Unsplash, Designerspics, Picjumbo
• Practice of unoptimized images. Images compressor

Tearing around

After the prototypic Hard Rejection, we tardive acceptable five more. Sol we distinct to try a mistreat-by-step strategy: PSD at first, then HTML and only after that WordPress.

Throughout the whole period, we experienced failures with the restaurant theme and our template became murder-market. Which is why we decided to do a facelift and started examining modern tendencies. In rank for all our efforts with the first base version to non go vainly, we prepared a FREE PSD template. We renamed it and posted it on Behance. And voila, information technology has not gone unmarked: the guide appeared in the tilt of popular free charge templates at Fusionplate and CSSauthor.

After that, we prepared an updated PSD lodge: we arranged layers and gave all layer its own name. An important affair to remember is that IT is hoi polloi who are going to use your template and this is the primary rationale followed by Envato. Each things must be organic and extremely convenient.

But our success with the PSD template was the same American Samoa with WordPress interlingual rendition before. A turn of Hard Rejections and we, being in despair, throw all our efforts to the development of HTML template. We thought the moderation was too strict and we wouldn't be capable to break through. But the HTML instance was not an instant success either: more than six Hard Rejections. So we definite to do something artful and switched to another root word and jump everything from boodle.

A year passed with a range of failures. We could non release at least indefinite item at ThemeForest and all we could get along is to start from the very beginning. This time, we decided to choose a matched category — Corporate. And our decision was firm — accentuat on Hypertext mark-up language version. We were non going to squander our prison term connected PSD and distinct to develop the WordPress theme only subsequently the HTML variant is approved.

Such strategy seemed to be optimal after a year of empty-handed efforts.

The new guide turned bent on be simple and spic. It was tailored solely as a patronage radical.

But modifications of this HTML template took United States closely 5 months and resulted in 7 Hard-boiled and 8 Soft Rejections. The first Small Rejection May glucinium well thought out as a victory.

Here are reasons for completely Eight Rejections:

Connected January 7, our HTML guide was finally Authorised.

On the selfsame first sidereal day of sales agreement, I received a dozen of messages from assorted developers with a twin topic, "We want to piss a WordPress template based on your HTML version". That is a common situation for the late templates. Some network developers work by pursual this connive — they puddle WordPress themes based on the HTML versions. Our template was even rated for being trendy. However, unfortunately, we lost this office later on fortnight.

Having reached the first small object in HTML template, we immediately started development the WordPress theme. The project was still worked complete by a azygous binding-end developer. A front-end developer helped him and importantly changed the Hypertext markup language for IT to fit the WordPress. And, naturally, a designer was hanging about As there was a constant need in delivery some New elements appearing with the WordPress widgets such as blog elements, calendar, and former items.

Arsenic soon as our answer for already had a successfully marketing theme, apiece of our new products accepted Soft Rejection after first upload. It could be that we gained some such-needed experience and were sensitive of the ThemeForest requirements, or the Envato experts gave us some respect and we were not considered amateurs after every. The WordPress theme based on the approved HTML template got Soft Rejection. The reviewing process was over 16 days! Then, there were 6 Thomas More Soft Rejections with lots of technical corrections. Some of them were incidental coding and CSS, the others meant that we had to update demo data to the WordPress, but most of the corrections were related to the code only.

The list of Soft Rejections for our WordPress template

Information technology took us two months and a fractional to release the WordPress template. Fractional of that meter was fatigued ready for replies from reviewers. Of course, we were not sitting stillness and waiting for a reply; we were working happening a new template. But you must always expect X days to pass for the reviews. Do not bury about IT when planning your deadlines.

In that location is still a great deal of work to be done complete new templates. Likewise, new tasks are added on promoting and bearing the sales of published templates. But that is some other subject for an article.

About the author:
Oleg is CEO at ION Digital. Engaged in the development of entanglement services and mobile applications since 2010. He treasured to percentage his extensive experience in development of digital projects with our white-collar community and became an writer at Icons8.

Source: https://blog.icons8.com/articles/how-to-sell-wordpress-theme-at-themeforest/

Posted by: hiserotile1968.blogspot.com

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